Financial Times: Subscriptions? Membership? Community?
Marie Goddard, Director, Customer Experience and Loyalty Marketing at the FT brings her publishing experience to the booth, while Shane Mc Hugh, Enterprise Account Executive at Chargebee, explains what subscription retailers can learn from the banking industry.
Discussion points in this episode:
- Why a cancelled subscription isn’t always the end
- How giving readers, or subscribers, choices that work for them can help build and maintain engagement
- Is subscription even the best word for these services? Could Membership strike the right tone?
