Kingfisher: why retailers don’t need to reinvent the wheel with AI
Mohsen Ghasempour, Group AI Director at Kingfisher - the retail powerhouse behind B&Q, Screwfix and Castorama - joined Rabie Laib, Senior Solutions Expert (EMEA) Chargebee and Katie Searles to discuss why retailers and subscription brands don’t have to build AI tools from scratch - and how they can make the most of existing systems.
Discussion points in this episode:
- Why “data is gold”
- Harnessing AI to build consumer-helping tools, and why Hello Casto is a game-changer for French DIY beginners
- Dealing with AI concerns
- And operating in an omnichannel world
