SubscriptionX 2024 - Victorinox
Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife) joins Katie and Michael in the booth for a look at the importance of user experience - whether that is in a physical store; a direct-to-consumer offering or a subscription service.
Discussion points in this episode:
- How can retailers ensure high quality user experience across multiple touch points
- Why excellent and on-going customer service is key to a legacy brand
- The part brick and mortar stores have to play
- Desi’s taste in watches
Behind the microphones:
Desi Reuben-Sealey, Senior Manager UX, Victorinox:
Michael Smink, Strategic Growth Lead EMEA, Chargebee:
Katie Searles, Editor, InternetRetailing and DeliveryX:
- (00:00) - Tempo: 120.0
